Articles taggés avec ‘Sport’

EU Funding: “Different languages, one goal”

Jeudi 11 septembre 2008

The Commission, UEFA and FARE kick off 2008-2009 football season with joint TV spot promoting tolerance through languages

In the context of the European Year of Intercultural Dialogue 2008, the European Commission, UEFA (Union of European Football Associations) and Football Against Racism in Europe (FARE) are launching a joint TV spot highlighting tolerance and the role of languages as bridges between people. The spot shows three groups of football fans caught up in the excitement of a match: regardless of their cultural backgrounds, origins or languages, they all share their love of football and react in the same way in different authentic settings. Millions of TV viewers across Europe and beyond will see the spot since it will be aired during the half-time break throughout the entire season’s televised UEFA Champions League football games, as of 16 September. This initiative comes at a time when the Commission is about to present its new strategic Communication on multilingualism, making the case for language learning as well as preserving and promoting cultural and linguistic diversity.

The TV spot is a co-production between the Commission, UEFA and FARE, who also used it as part of their “Unite against racism” campaign, launched on 7 June in Switzerland, in the context of the UEFA EURO 2008. Showing three different groups of football fans in different settings but with identical reactions to a football match ending with a goal, this co-production spans a bridge to the claim of the European Year of Intercultural Dialogue “Together in diversity”.

Aired at the interval of each of the 125 matches, this TV spot is expected to reach more than 140 million viewers during each match week of the UEFA Champions League, from September 2008 until May 2009. In Europe alone, it will be screened in more than 40 countries. This is made possible through a partnership with UEFA which has offered up the 30 seconds of airtime that it retains for social initiatives.

Sport - MEPs back a fair playing field

Jeudi 15 mai 2008

Tougher rules on doping and fairer distribution of TV rights are among the measures backed by MEPs in response to a White Paper on sport drafted by the European Commission

They don’t want quotas for foreign footballers playing in Europe’s domestic leagues, but they do want home grown local talent to be encouraged. The importance of local sports clubs, the economic impact of sport and the employment of an estimated 15 million people in that field are also recognised.
The report, drawn up by Greek MEP Manolis Mavrommatis of the centre-right EPP-ED bloc, notes that 60% of people in the European Union take part regularly in some form of sporting activity. Given this it says the health and educational aspects should be encouraged. The report also says sport should be supported in next year’s budget, especially as the new Lisbon Treaty specifically recognises its importance.

Free-to-air principle supported

TV rights are the biggest source of revenue for all professional sports and MEPs are keen to ensure that the money is not concentrated in the hands of a few. In particular they support the drawing up of a list of major sporting events that should always be on free to air television in the belief that people have a right to watch them. Also in terms of funding, MEPs want national lottery funds given to a variety of sports.

The report calls for the rules of international sporting bodies like the FIFA - the governing body of football - to be respected. This includes a ban on the transfer of players aged under 16 within the EU and the principle that players should sign their first professional contract with the club that has trained them.

Finally, the report says professional sport should never lead to a “muscle drain” from poorer countries to wealthier ones.

 
  Source:
Press room - European Parliament